From beer runs to long-distance runs, Wisconsin Triathlon Farm League is an all-inclusive group that’s serious about combining fitness, competition, and fun. Their new training space needed a fresh paint job that reflected their playful and delightfully Midwestern branding. I kicked my process off with some old-fashioned sketching that then moo-ved into design work in Illustrator. After getting the go-ahead, brand colors were color-matched, mixed, and poured into paint cans. Finally, I transferred and carefully painted my designs onto the walls – and holy cow – it was cool to see this design brought to life.